"Welcome2NewYorrkk" during NYFW SEPT ‘24, was a rooftop event inspired by J. Alexander's nostalgic vision of NYC's vibrant pop culture and music scene.

There was a dazzling showcase of fashion that pays homage to the late '80s, '90s, and early 2000s.

Experience the runway through J's glasses, where each look tells a story of style and era by clicking any videos below.